Amazon Video Sponsor Ads, We have some great news. Sponsored Brands has launched new features to help you engage more shoppers and drive discovery of your brand. Advertisers who linked their Sponsored Brands campaign to a Store saw, on average, that shoppers spend 2X longer on their Store. Meanwhile, their product detail page views and sales increased by 55% and 15% respectively*.
Amazon New features for Sponsored Brands video
Here’s what’s new:
1. You can now link your Sponsored Brands video ads to your Store on Amazon.
2. Sponsored Brands video ads that link to Stores can now enjoy access to the premium Top of Search placement.
Discover the benefits of linking Sponsored Brands video ads to your Store:
1. Help more shoppers discover your Store. Video is a highly engaging ad format that you can now make the most of to drive shoppers to your Store when they click on your video ads. Shoppers will be able to explore your entire product selection and engage more deeply with your brand – without any distractions from other brands or offers – in your customised Store environment.
2. Enjoy access to the high-visibility Top of Search ad placement. When you link your video ads to your Store, you’ll get access to the premium Top of Search placement to help boost visibility and reach.
3. Sponsored Brands video ads that link to Stores are the only video ads eligible for this placement.
Test different ad formats and creatives to reach your goals. With the launch of this new feature, now all
4. Sponsored Brands ad formats – including those with static and video creatives – can link to your Store. This means you can develop and test multi-ad format campaign strategies for Sponsored Brands to discover how best to drive shoppers to your Store to reach your goals.
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