All publishers must complete Google Multiple Customer Management (MCM) in order for Monetizes to manage ad inventory on websites. This requires two approvals from Google - Ad Manager account approval, and domain approval. This article goes over common reasons for account and domain disapproval, and steps to resolve these issues.
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1. Disapproval reason: Ineligible for Google AdSense & Google Ad Manager
This usually occurs when you have an outstanding policy issue on your Google Ads account. You need to:
Check the Policy Centre in your Adsense, Adwords, Ad Manager or AdMob account to make sure that there are no disablements, suspensions, or policy violations on these accounts.
If there is a violation, you need to get this overturned
- Content policy violation appeal form
- Traffic policy violation appeal form
Monetize is unable to work with publishers that Google deems ineligible.
2. Disapproval reason: Duplicate account
When Google created the AdSense & MCM process, they merged all Google ads accounts into one ‘Google Publisher Account’. You can only have one of these - any applications with links to another Google publisher account will be automatically denied by Google. To avoid this:
Make sure that you’re applying to MCM using the email address you use for AdSense.
3. Make sure your content is well Organized and Categorized
One large element of ensuring your site is easy to use, is to make sure that your site is organized well. This means:
You should split up your posts into categories
Your categories should not overlap. Posts should only fit into one category
Making sure that your posts are relevant to the category that they’re in, and relevant to your site. A site about tennis should not contain a post or a category about pets, for example.
You should have at least 6 posts per category.
Categories need to refine your content. You should not have a ‘general’, ‘random’ or ‘other’ category on the site.
Close any old Google Ads accounts that you’re no longer using.
If you have multiple Adsense accounts, make sure you consolidate them into one. If someone registered at your address already has an Ad manager account, make sure you input a different address on your application.
3. Content quality must remain high.
Google is often looking for high-quality, engaging, and original content on a site. Some things that you should look out for are:
Post length - the majority of your posts need to be 500 words or more.
Thin or Scraped content - Make sure content is not ‘thin’ or ‘scraped’ as defined by Google in the links below:
Google's Scraped content definition
Google's Thin Content Definition
More details on Google's content policies
Image Serving - Make sure that there are no issues with image serving on the site.
Note - if you are noticing issues with image serving, and have recently started using LEAP, check out this guide for troubleshooting.
4. Disapproval reason: Navigation
Google’s review will check to ensure that your users are able to access your content easily. To meet this requirement:
Make sure your categories are clearly defined/distinct
Make sure that any posts on the site are applied to a category, and are relevant to the chosen category.
Make sure posts are NOT in multiple categories. An article added to multiple categories is seen as duplicated content and Google will disapprove the site.
Make sure that you have the following pages added to your site, and that they’re fully functioning:
- Privacy Policy (to comply with GDPR)
- A Contact Us page with a working contact form/email
- An About Us page with a little info about the site
5. Disapproval reason: Site could not be reached
If your site is down, then Google will not be able to review your site, so will disapprove it for Ad Manager. To avoid this:
Make sure that there’s no downtime with your host.
Make sure that your DNS records are updated so that they match your host. More on this here.
If you’re seeing an Origin Error - follow this guide: How to Fix Origin Errors
6. Disapproval reason: The site is not ready to serve ads
Certain steps need to be taken to make sure that your site is ready to serve Google ads. The main reason for this type of rejection is that there is either no ads.txt file, or that your ads.txt file doesn’t contain Ad Manger Monetizes or Google’s information. To fix this:
If you do not have an ads.txt file, create one using the Ads.txt app in your Monetizes Web dashboard. More on that here.
If you already have an ads.txt file, make sure you are Cloud integrated with Monetizes. We will automatically add Monetizes list of sellers to the file.
Make sure that (if you have any) your Adsense credentials are added to your ads.txt file.
7. Disapproval reason: Google Ads are showing in pages without publisher content
You need to make sure that you’re only serving ads on your content pages. This includes About Us, Contact Us or Privacy Policy pages.
This can also include ads on pages with other people’s content.
"If you receive this disapproval and your site is a tool/application and has minimal content, please get in touch with the Ads team to review."
8. Disapproval reason: Multiple site disapprovals
This means that you have requested that your site be re-reviewed by Google too many times within a short period without actually fixing the initial issue flagged by Google. By way of penalty, you will now have to wait 30 days before you can re-apply. Please use this time to fix the initial issue flagged by Google.
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